Why Your Pixel is Failing: Setting Up Conversion API (CAPI)

In 2026, standard browser pixels are almost dead due to privacy updates. If you want to scale your US ads, you must use Server-Side Tracking.

The Data Gap

Ad blockers and iOS updates prevent about 40% of your data from reaching the ad platform. Conversion API (CAPI) fixes this by sending events directly from your server to the ad network, bypassing the browser entirely.

Implementation Basics

You don't need expensive tools. Most platforms now offer a "Gateway" setup. The key is to match external IDs consistently. This ensures that even if a user clears their cookies, your tracking stays 100% accurate.